In making posters that are both creative and effective, the entire process must be highly considered and not only in one aspect.
Starting from designing, determining the size, target audience, to the printing procedures together have a very important role as a whole to achieve the desired goals.
In the following, we will explain how to make posters that are creative and right on target and also efficient so that they will minimize costs but the results are still optimal.
A. Designing the Poster
The first stage is to design posters, which you can do using a design program such as Adobe Photoshop or CorelDraw.
We recommend using Coreldraw because this program is more compatible with many printing machines, and the resulting color will better match the colors that appear on your computer or laptop screen.
How to Make Interesting Poster Designs with Canva
Open Canva.com
Look for the create design menu and select the Poster menu
Choose a template to start your poster design
Edit images and text in poster templates as needed
Download the poster design that you have created
If you are still confused in determining the design concept, try to "imitate" the poster designs available on the Internet and change according to your needs such as logos, words, colors, and so forth.
For more details, we will give some poster design tips below that you can try to practice on your own.
B. Poster Design Tips
1. Posters must be easy to read and easy to understand
The first tip, make sure the poster is easy to read and easy to understand so that the information you will give to the target audience can be channeled clearly and there is no miscommunication or misunderstanding.
2. Selection of Font Types and Sizes for Posters
Still related to the previous tips, when designing posters you should reconsider the type of font used, whether it is easy to read or not, and also its size needs to be considered so that it is not too small or too large.
3. Color Selection for Posters
The choice of color when designing a poster will usually be related to the color theme that is the identity of your event, product, or business as a whole so as to make the target audience become familiar and easily distinguish from the others.
4. Poster Design Don't Be Too "Crowded"
The next tip is to make an eye-catching design that attracts attention, which does not mean it must be colorful or full of ornaments and elements that are actually confusing.
5. Minimalist Design Doesn't Matter
Simple and minimalist design can attract attention as long as the design arouses curiosity and curiosity from the target audience so that it will increase the likelihood of the poster being read by them.
6. Poster Size Selection
As discussed earlier, the choice of poster size will depend on the area and location that the poster is targeted for, so this must be considered when designing it.
7. Designs for each size
If you don't know the installation location, make several poster versions of various sizes to adjust the font size, layout, and poster design so that it remains clear to the target audience, regardless of the size used.
8. Target Audience
Last tip, make sure your poster design is tailored to the target audience you are targeting, both in demographic or psychographic terms, so that it will be able to further increase the chance of the audience's interest in reading the posters posted.
Please read our article about perfect poster design to get a variety of additional tips on designing the best poster design.
C. Printing Posters
After the poster design is complete, the next is to prepare the poster to be printed according to the amount you want.
Some things to consider when printing posters that are usually done are as follows:
Preparing raw files from the poster you want to print (high-resolution .cdr, .ai, .psd, or .jpg and .png formats),
Determine the type and thickness of the paper to be used,
In some printing places it will usually be cheaper if you buy and provide your own paper.
Decide whether to use digital or offset printing (we will explain further below).
D. Digital vs. Offset Printing
In choosing a printing vendor, usually they will be divided into 2 types, namely digital printing vendors and offset printing vendors, each of which has its own advantages and disadvantages.
Advantages and Disadvantages of Digital Printing
In digital printing, usually the machine to be used is a laser printer machine that has a large resolution and fast processing.
Some of the advantages and disadvantages of this type of digital printing include the following:
Can print units,
For the quantity of sedi
